

When leaders choose reputation over accountability, they often lose both
What every institution should learn from the Columbia University scandal A recent article about Columbia University and former OB-GYN Robert Hadden stopped me in my tracks. Not because institutional scandals are unusual. They are not. What struck me was how familiar the pattern felt. I have seen many organizations face allegations of misconduct, ethical failures, regulatory concerns and complaints from the people they serve. Sometimes the allegations prove true. Sometimes the
Catherine Cameron
Sep 33 min read


When Organizational Silence Becomes a Reputation Risk
Organizations spend considerable time defining their values. Integrity, respect, accountability and compassion are carefully articulated in strategic plans, on websites and in leadership communications. These values shape how organizations want to be understood by employees, clients, partners and the communities they serve. However, values are not truly tested when circumstances are straightforward. They are tested when someone raises a concern that is difficult to hear, when
Catherine Cameron
Aug 264 min read


When the Evidence Is There, But We Look Away
There is something deeply uncomfortable about evidence that changes what we believe about someone we know and trust. Sometimes the evidence is not a matter of interpretation. There are messages, records, documents and contemporaneous accounts that preserve what was said or done. Yet even then, we can find ways not to see what is in front of us because accepting it may require us to reconsider someone we love, respect, work with or have built a career or even life around. That
Catherine Cameron
Aug 173 min read


Psychological Safety Begins With the Response
We hear a lot about psychological safety in the workplace. Organizations invest in training, policies and programs designed to create environments where people feel able to speak up, ask questions, challenge decisions and raise concerns. But I think we need to ask a harder question. What happens after someone does? Throughout my career, I have worked with leaders and organizations through change, conflict, crisis and difficult issues. I have seen how much depends on the respo
Catherine Cameron
Aug 103 min read


Protecting Trust Before Crisis Happens: The Leadership Responsibility to Prevent Harm
Trust is not built when everything is going well. Trust is built in the moments when things become difficult. Throughout my career as a communications leader working with healthcare and social service organizations, I have seen that reputation is not created through statements, policies, or carefully crafted messaging alone. Reputation is built through behaviour. It is revealed by how organizations respond when challenges arise. Every organization will face difficult moments.
Catherine Cameron
Aug 55 min read


When Trust Becomes Vulnerability: Why Professional Boundaries Matter In Every Profession
I have spent more than 30 years helping healthcare and social service organizations build trust, protect reputation, and communicate through complex challenges. Throughout my career, one truth has remained constant: Trust is the foundation of every professional relationship. Patients trust their healthcare providers. Clients trust their counsellors and care teams. Students trust their teachers and educators. Families trust the organizations that support them. Pet owners trust
Catherine Cameron
Aug 54 min read
